FXC Intelligence CEO Daniel Webber interviewed Skander Malcolm, CEO of OFX. Access the full interview below:
Please note each submission request for a copy will be reviewed by FXC Intelligence.
The last five years have been challenging for OFX but since Skander Malcolm, a former GE executive took over in early 2017, the company has seen a significant turnaround and the company’s share price has risen alongside this. The interview covers a range of topics
How to find the right positioning in a crowded market
How to segment your customer base
How to get the most from your Net Promoter Scores
Which input and output metrics to focus on
How OFX is building trust and what it means
How OFX is approaching both North America and Asia
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