How press releases get investors’ attention

Last month, we focused on the possible impact and implications of Western Union reported bid for MoneyGram.

This week we look at the two companies from a different perspective. We analysed the content of their press releases to understand how both companies (and especially MoneyGram) are trying to present themselves to investors.

MoneyGram is very much looking to present itself as a digital growth opportunity. Throughout 2020, 75% of MoneyGram’s press releases have focused on growth, digital and new partnerships compared to just 35% of Western Union’s.

How much can press releases affect a company’s valuation and market perception? That’s one for investors to decide.

Daniel Webber

Daniel is Founder and CEO at FXC Intelligence. Daniel is a leading influencer in the global payments space internationally. He is frequently invited to speak at industry conferences and provide insights and data on the sector. Daniel is widely quoted across the sector including in The Economist, Wall Street Journal, Reuters and Daniel is also a contributor for Forbes.com. FXC Intelligence's weekly industry newsletter is the most widely read in the international payments market.