Adyen has held its 2025 Investor Day, in which it laid out plans to boost the company’s revenue, EBITDA margin and market share via a combination of growth levers, including increased wallet share, new customer acquisition and a variety of AI-led approaches.
While the company is projecting net revenue growth in the low-to-mid 20s in 2026, alongside a 50%+ EBITDA margin for the year, it now expects to see annual growth of around 20% for the next few years, with its EBITDA margin rising to above 55% by 2028. This will be supported by continued capital expenditure of up to 5% of net revenues.
Part of the company’s projected growth comes from the expected growth of the market, however Adyen also aims to grow its 5% share of the global addressable payments market, excluding China and sanctioned countries. It plans to do so, in part, by targeting the share of the largest players in the sector, which have three times its flows.
Beyond this, the company has also identified that its customers use Adyen for a larger share of their volumes the longer they are on the platform, and plans to target increased wallet share with its customers by building on its strong net promoter scores. The company is also continuing to make marketing investments to win new customers and expects growing traction from additional financial products, including issuing, which has already launched, and planned capital and accounts products.
AI was a common theme throughout the event, with the company identifying several areas where it saw the technology as key. This includes the introduction of dynamic identification to its technology stack, which will replace static risk signals with AI-based behavioural analysis to improve onboarding and AML as well as combat fraud, alongside other AI tools for real-time fraud detection and optimisation designed to boost authorisation rates. Beyond this, Adeyn also sees itself as a “universal translator for agentic commerce”, where it is able to support customers in processing “any payment they want through any AI protocol through any AI agents”.
