Global Card Pricing Data Case Study
How one of the big five tech companies optimised the checkout user experience using the cross-border Global Card Pricing data
How a major tech company harnesses our Global Card Pricing Data to boost customer satisfaction and grow revenue
One of the world’s largest tech companies uses its ecommerce platform to offer a wide range of products and services to customers around the globe. FXC Intelligence was approached to help this player understand the cross-border fees applied by card issuers across the globe in order for the company to offer competitive Dynamic Currency Conversion (DCC) pricing.
The challenge
In a highly opaque market, the major tech company wanted to enhance transparency for consumers around the full cost of cross-border card transactions, provide an alternative payment option through DCC and remain coherent with new regulations.
To maintain a competitive edge, it is crucial for the provider to have a comprehensive understanding of up-to-date pricing to enable it to strategically set FX rates that are both attractive and competitive.
With the drive to improve customer satisfaction by offering alternative payment options, the provider needed to gain regular pricing updates for cards around the world.
The solution
After conducting a series of conversations with the client to understand their needs and how they aimed to optimise the cross-border user experience for their customers, FXC Intelligence determined that the Global Card Pricing Data was the right fit.
The dataset allowed the client to offer an alternative payment option and steered strategic decisions on setting margins based on insights into what major banks and card issuers were charging in each market.
With extensive global scope of over 100 countries, the Cards and Ecommerce Pricing Dataset was the perfect solution to provide coverage of the leading issuers’ card pricing, which is validated by real transaction data.
By accessing the data through APIs, CSVs or other formats, the client is able to leverage granular insights to enable faster product development and strategic decision making.
The result
Having partnered with us since 2019, the client has been able to optimise pricing decisions, enhance customer experience, comply with regulations and stay ahead of market trends by utilising the Global Card Pricing Data.
To find out more about the Global Card Pricing Data and how it can increase transparency for your business, get in touch to find out how we can help your business.
Our clients are industry leaders
We work with a diverse set of clients across multiple industries, from banking and payments to investment firms, funds, technology companies and fintechs. Our clients include: