Last week, the FXC team was on the ground at Money20/20 Europe, awarding many of our top 100 cross-border payments companies and launching our latest joint report with Money20/20, alongside lots more. While the show once again put on a huge amount of content discussing the most pertinent topics and trends in the space, we took a closer look at what the exhibitors were most focused on.
While at the latest Money20/20 show at the RAI in Amsterdam, we reviewed more than 200 stands, spanning much of the event’s venue, to identify the key topics and technologies that different companies are showcasing. Of the reviewed companies exhibiting at the show, 44% offered some form of cross-border payment-related product or service.
Stablecoins and AI remain the two emerging technologies with the most focus in the cross-border payments industry and this was clear when walking around Money20/20 Europe’s show floor last week. Overall, AI emerged as the most referenced topic of the two, with mentions of the technology in 22% of all stands at Money20/20, while stablecoins received half that amount, at 11%.
However, these proportions shifted significantly when only looking at companies that provide some form of cross-border payment products or services. Of cross-border payments companies exhibiting, only 7% advertised AI somewhere across their stand – with many of these focused on agentic solutions. This is significantly lower than the percentage we recorded at Money20/20 Asia in April earlier this year, where 22% of cross-border payments companies showcased some form of AI solution at their stand.
As expected, stablecoins were a much larger focus amongst these companies, with 18% explicitly mentioning them somewhere on their stand. Many also referred to the likes of digital assets, crypto or tokenised assets when advertising various solutions, indicating that these currently remain more important to them than companies that operate outside of the cross-border payments space. Once again, this was much lower than the percentage seen at Money20/20 Asia 2026, which saw 53% of cross-border payments companies advertising some form of stablecoin solution – indicating that regional differences remain.
