The jump in mobile engagement
The lockdowns in place around the world have pushed people to move to digital remittance solutions and the use of mobile money transfer apps grew as a result.
We’ve seen digital customer acquisitions increase significantly for many players and we cover it in our Forbes piece here. But how is usage changing now that restrictions are gradually being eased?
Data shared with us by app tracking company Apptopia shows March and April accounted for plenty of the expected year on year growth. Things look a little different in May, though. Remitly and MoneyGram continue to grow substantially year on year while other players have grown at fast, but comparatively slower rates.
Valentina is a former Research Analyst at FXC Intelligence, with a passion for the payments and fintech world. Being curious by nature, Valentina enjoys getting to the bottom of things and understand the true drivers of companies and the market. Before joining FXC Intelligence, Valentina completed a MSc in International Management at the University of Trento and worked in market research, focusing on payments.
