Observations on Revolut’s marketing and promotion
What Spotify taught Revolut
We love music streaming service Spotify’s ad campaigns, which go back several years.
As we spotted on the London Underground this week, so do Revolut.
Revolut steps up its perks
Revolut is taking the next big step by beginning to offer real perks. Its product is now looking more and more like a traditional membership card offering. Its large funding rounds and the growth demanded by investors is pushing a more traditional marketing approach.
This week, Revolut announced business card holders will get three months access to WeWork, and last week consumer premium members were given airport lounge access (a staple for premium cards).
Just so we’re clear, the card perk business is a big business with a few major competitors… 🙂
Valentina is a former Research Analyst at FXC Intelligence, with a passion for the payments and fintech world. Being curious by nature, Valentina enjoys getting to the bottom of things and understand the true drivers of companies and the market. Before joining FXC Intelligence, Valentina completed a MSc in International Management at the University of Trento and worked in market research, focusing on payments.
