Observations on Revolut’s marketing and promotion

Observations on Revolut’s marketing and promotion

What Spotify taught Revolut

We love music streaming service Spotify’s ad campaigns, which go back several years.

spotify ad

As we spotted on the London Underground this week, so do Revolut.

revolut tube valentines ad

 

Revolut steps up its perks

Revolut is taking the next big step by beginning to offer real perks. Its product is now looking more and more like a traditional membership card offering. Its large funding rounds and the growth demanded by investors is pushing a more traditional marketing approach.

This week, Revolut announced business card holders will get three months access to WeWork, and last week consumer premium members were given airport lounge access (a staple for premium cards).

Just so we’re clear, the card perk business is a big business with a few major competitors… 🙂

 

revolut card perks

 

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